Desire Rugs Ltd Privacy Policy
Company number 07204242, registered in the UK.
Registered address: Unit B, Harrier Park, Southgate Way, Orton Southgate, Peterborough, PE2 6YQ, United Kingdom.
Introduction
- This policy explains what information Desire Rugs Ltd records and processes about users of our website. It covers information that could identify you ("personal information") and information that could not. In law, "process" means to collect, store, transfer, use or otherwise act on information.
- If you do not agree with any part of this policy, please do not use our website.
- We take your privacy and confidentiality seriously and work to protect your information from falling into the hands of third parties.
- This policy complies with the Data Protection Act 2018, which incorporates the UK General Data Protection Regulation (UK GDPR).
- By law we must tell you about your rights and our obligations to you regarding the processing and control of your personal data.
- We do not share, sell or disclose to any third party any information collected through our website, except as set out in this policy.
1. Information we process because we have a contract with you
When you open a trade account, place an order, or otherwise agree to our terms and conditions, a contract is formed between you and us. To carry out our obligations under that contract we must process the information you give us, some of which may be personal information. We may use it to:
- verify your identity for security purposes;
- supply products to you;
- provide you with our services;
- give you suggestions and advice on products and services.
We may also aggregate this information in a general way to monitor our performance. If we do, you will not be personally identifiable. We will continue to process this information until the contract between us ends or is terminated by either party.
2. Payments
Trade orders are paid by bank transfer. We do not collect or store card details through our website.
3. Messages to our team
When you contact us through our website or by email, we collect the information you give us so we can reply. We keep a record of your request and our reply, along with your name and email address, so we can track our communications with you and provide a high-quality service.
4. Complaints
When we receive a complaint, we record the information you give us and use it to resolve your complaint. If resolving it reasonably requires us to contact another person, we may share some of that information with them. We do this as rarely as possible and at our discretion. We may also compile statistics from complaints to assess our level of service, but not in a way that could identify you or anyone else.
5. Cookies
Cookies are small text files placed on your device by your web browser when you visit a website. They allow information to be stored between pages, giving you a personalised experience and helping us understand how the website is used so it can be improved. Some cookies last for a set period, such as one day or until you close your browser; others last longer.
Our website uses cookies placed by our website platform and by third-party services we use, for example to measure website performance. We use this information to improve the website's usability and to analyse how it is used. Most browsers let you refuse or delete cookies. If you disable cookies, some features of our website may not work.
6. Information from third parties
We sometimes receive data indirectly derived from your personal information from third parties whose services we use. No such information is personally identifiable to you.
7. Fraud prevention
To help combat fraud, we may share information with credit reference agencies where a customer cancels a payment to us without first giving an acceptable reason and allowing us the opportunity to resolve the issue.
8. Where your data is processed
Our website is hosted by a third-party e-commerce platform and data may be processed outside the UK. Where this happens, we rely on the safeguards required by UK data protection law.
9. Removing your information
If you would like us to remove your personally identifiable information, please contact us at info@desirerugs.co.uk.
10. Verifying your identity
When we receive a request to access, edit or delete personal information, we will first take reasonable steps to verify your identity before taking any action. This safeguards your information.
11. How to complain
If you are unhappy with this policy or have a complaint, please email us at info@desirerugs.co.uk. You also have the right to complain to the Information Commissioner's Office (ico.org.uk).
12. How long we keep your data
Except where stated otherwise in this policy, we keep your personal information only for as long as required:
- to provide you with the services you have requested;
- to comply with the law, including for the period required by HMRC;
- to support a claim or defence in court.
13. Changes to this policy
We may update this policy from time to time. The version that applies to you is the one published on our website on the day you use it. If you have any questions about this policy, please contact us at info@desirerugs.co.uk.
Last updated: 06 November 2026